December 10, 2021
The person receiving your confirmation emails shouldn’t be the only person you’re trying to squeeze more money out of.
These people have friends and family members who could potentially be valuable sources of revenue as well.
You just need to make them aware of your brand.
That’s why you need to encourage your subscribers to share your content.
Make them share to their timeline, to their social media bio, and you can even promise to reward them with social media followback or whatever form of reward that will motivate them
If you’re sending a discount in your confirmation message, include a share link for social media websites like Facebook or Twitter.
You can also have the recipient forward the message directly to their friends.
But not everyone will do this out of the kindness of their hearts.
Even if they really love your brand, they may not go out of their way to potentially spam their friends.
You need to give them something in return.
Check out this order confirmation email from Grubhub:
If they refer a friend to Grubhub, they’ll get $7.
It’s simple and effective.
Now you’re getting extra revenue from more than just one person.
The customer who made the referral is very likely to buy from you again since they’ll want to cash in their discount or reward.
Plus, you’re acquiring new customers and adding more subscribers to your list from the people they are referring.
And guess what?
As we discussed, new subscribers will also get a welcome message from you to confirm their subscription.
It’s a cycle that works.
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